A Rosa, Plant Medicine

Client: A Rosa, Plant Medicine

Industry: Beauty | Skincare

Service: StrategicRebrand | Packaging | Social Media

THE STORY

A Rosa Plant Medicine is an organic skincare line founded by Agnieszka Machnacz—a Polish folk pharmacist based in Santa Fe, New Mexico. Rooted in Polish herbal traditions and crafted with locally sourced, 100% organic ingredients, the brand reflects her deep belief in nature’s ability to restore and make us whole.

A Rosa represents the transformation of her knowledge and passion into intentional formulations designed to support healing, self-connection, and a return to inner wisdom.

A brown glass dropper bottle labeled 'A Rosa Nerve Formula' with an illustration of a pink rose, resting on a gray stone against a pink background.
A dark amber bottle labeled "A Rosa" with a pink rose illustration, laying on a wooden surface surrounded by flowers, petals, a white dish, a metallic cup, a red cloth, and a gold spoon.

THE CHALLENGE

For this rebrand, the challenge was to transform a previously minimal label system into a cohesive visual identity, developing a new logo and packaging that reflected the client’s vision of a soft, feminine aesthetic rooted in watercolor expression.

Collection of white line drawings of roses and text on a black background. The text includes "A Rosa", "Plant Medicine", and "ESTD 2023".
Close-up of the word "Rose" in a decorative, black script font on a white background.

THE SOLUTION

The solution emerged with clarity, as the client’s vision was both well-defined and deeply aligned with the brand’s essence. With this strong foundation, the process flowed naturally into exploration: sketching, watercolor studies, and typographic refinement.

This clarity allowed for a more intuitive and expressive creative process, where I could fully explore the language of watercolor roses and develop a typographic system that embodied a soft, feminine sensibility. The result was a thoughtful and cohesive identity shaped through both intention and experimentation.

Sheet of watercolor rose illustrations in shades of pink and orange, with a color palette on the right side.
Repeating handwritten phrases in white on a black background, with the words "A ROSA" and "plant medicine" in different styles and sizes.

FINAL LOGO

A logo with a pink rose at the center, encircled by the text "PLANT MEDICINE" on top, "ESTD 2023" on the sides, and "A Rosa" at the bottom, all on a black background.
A pink rose on the left side and the text 'A RosA Plant Medicine' on the right side, with 'A RosA' in large pink and purple outline font and 'Plant Medicine' in smaller grey font underneath.

After finalizing the new logo and identity for the brand, the project progressed to the development of labels for a wide range of products. Each product held significant value in its representation of the medicinal properties of various herbs and plants studied by the brand. To maintain consistency with the established visual identity, I opted for a design solution that seamlessly integrated with the brand's aesthetic. This led to the creation of a subtle rose pattern, chosen for its ability to serve as a background element without overshadowing the primary product information.

A variety of small bottles and jars labeled 'A Rosa,' a plant spirit medicine, are laid out on a table. Some of the bottles are dark-colored glass with dropper caps, and others are small jars with labels. There are also printed labels and papers, including handwritten notes and printed materials with the 'A Rosa' logo, on a wooden surface and a gray cloth.
Designs for bottles and jars of various sizes, including labels with the brand "A Rosa," and dimensions in ounces and milliliters, with a focus on different container capacities.

Despite the extensive list of products, the client opted for a standardized pattern and layout, allowing for streamlined production and a cohesive brand presence across all items. By carefully balancing hierarchy and contrast, I ensured that the essential product information remained prominent while still incorporating the rose pattern harmoniously. This design approach not only adhered to the client's specifications but also enhanced the overall brand identity. The finalized labels serve as a testament to the brand's commitment to quality and authenticity, effectively conveying the essence of each product to consumers.

Small jar of A Rose pine healing balm with a pine cone, green foliage, and dried grass surrounding it on a white surface covered with scattered soil or spice.
A woman with closed eyes and wet hair, wearing a white top, standing indoors with sunlight cast on her face.
A dark amber bottle labeled 'A Rosa Protection Oil' surrounded by pink rose petals, green leaves, a bowl of dried flower petals, and scattered dried flower pieces on a wooden surface.
A beige fabric pouch with a pink rose printed on it, resting on a light-colored surface.
Collection of skincare products with white flowers and green leaves, accompanied by a three-part informational graphic about the products, emphasizing organic, local, high-integrity ingredients and their benefits for detoxification, immune support, and lymphatic health.
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