THE STORY
A Rosa, plant medicine is a dream turned into reality by Agnieszka Machnacz – a Polish folk pharmacist based in Santa Fe, New Mexico. The brand embodies the convergence of her belief in nature's profound ability to make us whole and her desire to share this revelation with others. It represents the transformation of her passion into products to help people in their journey toward healing and reconnecting with their inner wisdom.
THE CHALLENGE
For this project, the challenge was to create an identity that reflected the client's desires: a watercolor-based, soft, and feminine approach. Another key requirement was to include the rose as the main brand symbol.
THE SOLUTION
The solution was quite clear, as the challenge presented itself very directly. The client knew what she wanted, and her desires were aligned with the brand's needs, so things worked smoothly. With that in mind, I began to sketch, watercolor, and play with typography. The clarity of the steps made the creative process even more enjoyable, allowing me to experiment further with watercoloring roses, explore typography within the feminine approach, and have a truly enjoyable experience.
FINAL LOGO
After finalizing the new logo and identity for the brand, the project progressed to the development of labels for a wide range of products. Each product held significant value in its representation of the medicinal properties of various herbs and plants studied by the brand. To maintain consistency with the established visual identity, I opted for a design solution that seamlessly integrated with the brand's aesthetic. This led to the creation of a subtle rose pattern, chosen for its ability to serve as a background element without overshadowing the primary product information.
Despite the extensive list of products, the client opted for a standardized pattern and layout, allowing for streamlined production and a cohesive brand presence across all items. By carefully balancing hierarchy and contrast, I ensured that the essential product information remained prominent while still incorporating the rose pattern harmoniously. This design approach not only adhered to the client's specifications but also enhanced the overall brand identity. The finalized labels serve as a testament to the brand's commitment to quality and authenticity, effectively conveying the essence of each product to consumers.
