VIVA Goods

Client: VIVA Goods

Industry: Food & Beverage (F&B)

Service: Strategic Branding |  Naming

THE STORY

VIVA Goods is a Gainesville, FL-based import company with the mission to bring nourishing foods and authentic Amazonian recipes to the United States, including the famous açaí berry.

Founded by a team comprising two Brazilians and an American with extensive experience living in Brazil, VIVA Goods represents the culmination of a shared dream—to bring the vibrant flavors from a childhood in Brazil to North American shores.

Two digital advertising signs on a bus stop, one with a rainbow gradient background and the logo 'Viva Goods,' and the other with green background containing white text about a movement towards a healthier life, mentioning Manaus and the Amazon.

THE CHALLENGE

Healthy foods, superfoods, and supplements are everywhere these days. Açaí is one of the most sought-after options when it comes to healthy snacks full of nutrients, and it has been available in the US market for a few years now. For VIVA Goods, the challenge was to develop a name and branding that accurately reflected the brand's main differential aspects: context and culture.

With a team consisting of Brazilians and an American with extensive experience in Brazil, they all shared a warm tropical love for delicacies from the North of Brazil and the region of Manaus, in the Amazon.

VOA Design was invited to assist VIVA Goods in establishing a strategy and developing an accurate visual identity, considering their rich background and the desire to stand out in the international market. The shared background in an Amazonian region served as the key concept in creating a tropical, vivid, and bright branding.

A collage of jungle and outdoor scenes including a toucan bird, a bright green tree canopy, a winding river through dense forest, groups of people with traditional painted hands, banana leaves, a turquoise wooden door, a red parrot, and lush green foliage.

THE SOLUTION

The answer was always rooted in where they came from. Rather than competing on health claims alone ( a crowded and noisy space ), we anchored VIVA Goods in something no competitor could replicate: the authenticity of the Amazon itself.

The naming process led us to VIVA — a word that lives naturally in both Portuguese and English, carrying warmth, energy, and the spirit of something truly alive.

A collage featuring aerial view of winding rivers and wetlands, with two images of a toucan flying, showcasing its large colorful beak and black and white plumage.
Various white line drawings of toucans, some perched and others in flight, arranged against a black background, with the word 'VIVA' written in different styles across the top.
Handwritten notes on two sheets of paper, with the title 'Naming process' at the bottom left corner of the first sheet, containing lists and illustrations related to plant and fruit names, organized into various categories.

From there, the visual identity was built around the richness of the Amazonian landscape: vivid, warm, and unapologetically tropical. The color palette draws from the region's natural abundance, while the patterns and brand assets were developed to feel both culturally rooted and internationally polished. The result is a brand that doesn't just sell açaí but it transports you to the North of Brazil.

Neon white abstract DNA double helix design on black background.
Set of three green logo designs for 'Viva Goods,' featuring a toucan, a stylized ribbon, and the text 'Viva Goods' in different font styles.
Color palette with five color categories labeled NATURE, WATER, WATER, TROPICAL, and a multicolored gradient with a toucan illustration, each with hex color codes.
Stacked business cards for VIVA GOODS, featuring the name Gabriel Leme, Sales Manager, with contact details on a pastel rainbow background.
Hand holding two colorful business cards outdoors, one green with contact details and a logo, the other a rainbow gradient with a minimalist design and the word "GOODS".
Two framed posters on a concrete wall surrounded by green climbing plants. The left poster promotes açaí berries with colorful text and graphics, and the right poster has a green background with white and yellow text about bringing treasures from North of Brazil to your table, with the company logo 'Viva Goods' at the bottom.
Three phone screens displaying content about Amazon's products and sustainability initiatives. The first screen has a blue background with text about bringing Amazon's nourishing treasures to daily life. The second screen shows a close-up of a young child with blueberry or berry stains around their mouth and a bowl in front. The third screen has a green background with text about the movement towards a healthier, more vibrant life, inviting viewers to join the journey in embracing Amazonian authenticity.
A chalkboard sign advertising acai units, showing prices for 1, 2, and 3 units, with a note about 2 liters per unit, next to a potted plant and a person. A smartphone displays an Instagram story from Viva Goods featuring a berry acai bowl with a caption about delivery service.
A green t-shirt with the text 'Viva Goods' and a logo on the chest, superimposed over a bowl of smoothie topped with strawberries, blackberries, orange flowers, granola, and edible flowers.
Set of thank you cards and a pen on a green background. The thank you cards include one with a blue to orange gradient design and a message and another with a green background and stylized banana illustration, along with a white box labeled "THANK YOU CARDS" and specifications. The pen is green with the words "VIVA GOODS" printed on it.
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