THE STORY
VIVA Goods is a Gainesville, FL-based import company with the mission to bring nourishing foods and authentic Amazonian recipes to the United States, including the famous açaí berry.
Founded by a team comprising two Brazilians and an American with extensive experience living in Brazil, VIVA Goods represents the culmination of a shared dream—to bring the vibrant flavors from a childhood in Brazil to North American shores.
THE CHALLENGE
Healthy foods, superfoods, and supplements are everywhere these days. Açaí is one of the most sought-after options when it comes to healthy snacks full of nutrients, and it has been available in the US market for a few years now. For VIVA Goods, the challenge was to develop a name and branding that accurately reflected the brand's main differential aspects: context and culture.
THE SOLUTION
Healthy foods, superfoods, and supplements are everywhere these days. Açaí is one of the most sought-after options when it comes to healthy snacks full of nutrients, and it has been available in the US market for a few years now. For VIVA Goods, the challenge was to develop a name and branding that accurately reflected the brand's main differential aspects: context and culture.
With a team consisting of Brazilians and an American with extensive experience in Brazil, they all shared a warm tropical love for delicacies from the North of Brazil and the region of Manaus, in the Amazon.
VOA Design was invited to assist VIVA Goods in establishing a strategy and developing an accurate visual identity, considering their rich background and the desire to stand out in the international market. The shared background in an Amazonian region served as the key concept in creating a tropical, vivid, and bright branding.
